Head of Marketing and Strategic Partnerships

Do you want to join us on our mission to shape democracies for the digital age? Are you looking for an international and fast-paced, yet collaborative and inclusive environment to thrive in? You have come to the right place.

Go Vocal, a global impact scale-up with its HQ in Brussels, Belgium, works to make public decision-making more participatory, inclusive, and responsive. Our SaaS platform is already being used by 500+ local governments and organisations in over 20 countries, facilitating two-way communication between governments and their residents. Since it was founded in 2015, Go Vocal has given 1,500,000+ community members a direct voice in local decision-making, has earned recognition as the 'Best Social Impact Startup in Europe', and was featured in outlets such as The New York Times and Forbes.

Go Vocal is looking for purpose-driven talent to join us on our mission to enable millions of people in cities across the globe to shape the future of their communities.

Head of Marketing and Strategic Partnerships

As Head of Marketing and Strategic Partnerships, you’ll lead Go Vocal’s international growth, shape go-to-market strategies, and build a strong global brand to bring Go Vocal to 1,000+ cities within 3 years. Key responsibilities include:

• Go-to-Market Strategy and Growth:

  • Develop and implement GTM playbooks for key regions like the US.

  • Scale lead generation through digital campaigns, partnerships, and content marketing.

  • Cultivate strategic partnerships with municipal associations and stakeholders to unlock new distribution channels.

• Build an Impactful Global Brand:

  • Position Go Vocal as a thought leader in participatory democracy through storytelling, events, and media.

  • Refine brand messaging and visual identity to ensure consistency across markets.

  • Highlight Go Vocal’s impact with creative campaigns and success stories from government partners.

• Inspire and Lead the Team:

  • Empower a five-person marketing team, fostering creativity, growth, and purpose.

  • Collaborate across teams, including Country Managers, Sales, Product, and GovSuccess, to align strategies.

  • Define and track key performance metrics, using data insights to optimize strategies with the CEO.

What do we expect from you?

We’re seeking a strategic, hands-on marketing leader who can drive go-to-market success. You thrive in a small, agile team with a strong bias for action. You are curious, open-minded and passionate about digital democracy. Here’s what will make you a great fit:

• You have 5+ years of hands-on experience working in marketing or growth. You have over 4+ years of experience in building and leading high-performing teams, fostering collaboration by leveraging individual strengths.

• You have demonstrable experience or a strong desire to work with the (US) public sector, can strongly relate to our digital democracy mission, and can show a solid understanding of resident engagement and public governance. This is why we’re all here!

• You are very fluent in English, both in writing and verbally. Proficiency in other European languages (esp. German, Dutch, French) is a plus, too.

• A strong plus is your proven track record of working in both the North American and Western European markets.

• You are a strategic thinker and can successfully connect the dots. You excel at designing go-to-market strategies, approaching this in a structured way, and involving multiple stakeholders.

• You are tech-savvy and analytical, keen on automating wherever possible, and familiar with technical/digital marketing channels (incl. SEO and SEA).

• You are a relationship builder who loves to spar both internally and externally and bring ideas from start to finish.

• You are hungry to learn and teach, embodied through an empathetic and collaborative leadership style.

• You have a hands-on attitude, love running experiments and re-iterate upon data insights, and come with creative ideas for new growth.

An eagerness to learn, talent, and enthusiasm are more important than ticking all the boxes. We want to hear from you if you don’t meet all the listed requirements but are motivated and excited about the role!

What can you expect from us?

• Unlock your full potential and create social impact at scale. Day-to-day, we work with local government leaders across the world to help them connect with their communities.

• Become a key factor in our rapid transition from a startup to a scaleup (50 employees today), and our international expansion.

• Work in a fast-paced, collaborative, and supportive environment. We share a participatory culture of autonomy and ownership by everyone, not only by leadership.

• Be part of our dynamic, international team. We are as serious about our work in digital democracy as we are about having fun on our journey together.

• Enjoy an informal work vibe with open communication and full transparency on results.

• Participate in our various hybrid (in-person/remote) team events, inspiring team lunches, our company book club, bi-quarterly strategic town halls, and yearly global team retreats.

• Receive a competitive salary package (salary range is between 80,000 - 110,000 EUR gross OTE, 15% variable and depends on what you bring), incl. perks such as a yearly training budget, unlimited access to mental wellbeing support via OpenUp, 26 days PTO, quarterly collective holiday, full flexibility on working from home, budget for your co-working space, and much more.

Go Vocal is committed to being a diverse and inclusive workplace. We encourage applicants of different backgrounds, genders, experiences, abilities, and perspectives to apply.