Content Marketing Specialist

Go Vocal is a gov-tech SaaS scale-up reshaping digital democracy. Our platform has empowered 750,000+ people across 600+ cities in 20+ countries to participate in local decision-making. Our mission: build stronger democracies by making public decision-making more inclusive, participatory, and responsive. Recognized as Europe’s Best Social Impact Startup and featured in The New York Times, Forbes, and TIME magazine, we’re on track to reach 2.5 million active participants.

We are looking for a Content Marketing Specialist to take ownership of our narrative. In this role, you’ll drive our content strategy and production, manage our social channels, and oversee PR and communications. Reporting directly to the Head of Marketing, you’ll thrive if you’re a creative builder who delivers high-quality content quickly, distributes it strategically, and transforms compelling stories into measurable growth.

What will be your responsibilities?

• Content strategy: Propose content pillars and a strategy that serve our audiences, tell our story effectively, and drive awareness and growth.

• Content roadmap: Own the editorial calendar across formats, markets, and audiences; keep it tightly linked to growth goals and priorities.

• Create modern content (hands-on copywriting): Leverage AI tools to scale efficiency while keeping a high quality bar; write and produce long-form pieces (case studies, landing pages, newsletters, thought leadership, SEO/GEO) and short-form assets (video, tools & templates, ads, and interactive demos) – repurpose smartly across social, email, and sales enablement.

• Social publishing & distribution: Build distribution into the plan from day one; own our social strategy end-to-end – planning, posting, engagement, and exec/founder amplification – across LinkedIn, Substack, and more.

• PR & communications oversight: Oversee PR planning and execution – collaborate with agencies and freelancers, set briefs, maintain media lists, coordinate press releases, webinars, and speaking engagements.

• Measurement: Track impact and prioritize the roadmap based on what builds brand, drives traffic, and converts.

What do we expect from you?

You enjoy working in an agile team with a strong bias for action—we ideate, experiment, and learn quickly. You’re curious, open-minded, and eager to explore new insights in digital democracy.

• 4+ years of experience in content marketing, including at SaaS companies

• Exceptional command of English — you write and edit with clarity, precision, and personality

• Proven ability to both set content marketing strategy and create high-quality content using modern content tools and AI

• Experience managing a content roadmap and editorial calendar

• Ability to manage production, working with contractors and tools as needed, across multiple content types from thought leadership content to resources and templates to video.

• Passion for educating audiences through industry-leading content

Eagerness to learn, talent, and enthusiasm matter most. Even if you don’t tick every box, we’d love to hear from you if you’re excited about this role.

What can you expect from us?

• The opportunity to create social impact at scale by helping local governments engage their communities

• A key role in our growth journey from startup to scale-up (currently 50+ employees) and our ongoing international expansion

• A healthy and collaborative work culture with autonomy and ownership across the team

• A diverse, international, and mission-driven team that values both purpose and fun

• An informal and flexible work environment, including hybrid work options

• Regular team events, inspiring lunches, quarterly town halls, and annual global retreats

• 10% of your time dedicated to personal projects and self-development

• A competitive compensation package (between 47.500 and 52.500 EUR base) including perks such as 26 PTO, a yearly training budget, collective bonus plan, unlimited access to mental wellbeing support (via OpenUp), full flexibility for remote work and much more.

Go Vocal is committed to being a diverse and inclusive workplace. While we’re proud of our cultural diversity and gender parity, we acknowledge the need for greater racial diversity in our team—and we’re actively working to improve it. We strongly encourage individuals from all backgrounds, experiences, and perspectives to apply.